Buying and properly analyzing retail media is difficult for all the same reasons as any standard advertising media, but with a few of its own unique challenges as well, such as:

• Mandatory Spend For Retailer Relationships: Also known as "retailer extortion" to some of our clients, the fact that retailers request or require certain amounts of ad spend in order to unlock certain perks and privileges for your ENTIRE retailer relationship is kind of crazy. Let us tell you what it makes sense for you to spend completely independent of retailer demands, or show us the various tiers of spend they're requesting and we'll figure out how to maximize your Extortion ROI together.

• Siloed Omni-Channel Environments: Every retailer obviously has store space, but they also have a website, and they're usually a little bit too in love with it, especially the pureplay digital purchase size. You know why you went to retail: stores first, online to in store pick up second. That's all pretty complicated, and the fact that every retailer you add brings a whole multimodal sales beast to the table, and none of these beasts speak the same language...kinda stinks bigtime. Let us help you manage all this.

• New Ad Tech, New Jargon, Same Old BS: Data clean rooms. Wow, I bet you haven't heard THAT phrase enough, right? What are they, and how badly do you really need to muck about with them? Let us build you a lightweight, high impact insights + buying system first and go to expensive, proprietary software layers later, when we're sure what you actually need from them.

If the above is what you're wrestling with and you want a truly invested partner to help you navigate this, fill out the form below or contactt us through any other direct method you already know of!